Affiliate Disclosure
Last updated: April 2026
In plain English: some links on Bump & Bundle earn us a small commission if you buy something. It never costs you more — in fact, we always show you the best available price. This commission is what keeps the service free for everyone.
How it works
Bump & Bundle is a free service for expectant parents. To keep it free, we participate in affiliate programmes with UK retailers. When you click a “Best price” or “View” link on our site and subsequently make a purchase, we may earn a small commission from the retailer.
This commission comes from the retailer's marketing budget — it does not increase the price you pay. You always pay the same price as going directly to the retailer.
Our commitment to you
- We always show the best available price. Our “Lowest price” badge highlights the cheapest option we find across all retailers — regardless of which one pays us the most commission.
- We never artificially promote products. Search results are ordered by relevance and price, not by affiliate commission rate.
- Affiliate relationships never influence our editorial content. Blog posts and buying guides are written to help you make the best decision for your family.
- We are transparent. Any link that may earn us a commission is an affiliate link. You will always be redirected to the retailer's own website to complete your purchase.
Which retailers we work with
We work with affiliate programmes covering major UK baby and nursery retailers including but not limited to: Amazon, John Lewis, Argos, Boots, Mamas & Papas, Smyths Toys, Next, Very, ASDA George, Tesco, Dunelm and others.
These relationships are managed through affiliate networks including AWIN and others. All programmes comply with UK ASA (Advertising Standards Authority) guidelines.
UK advertising standards compliance
We comply with the UK CAP Code and ASA guidelines on affiliate marketing disclosure. Where content is substantially influenced by an affiliate relationship, we clearly label it.
This disclosure is made in accordance with the Competition and Markets Authority (CMA) guidelines on online reviews and endorsements.
Your purchase is your choice
You are under no obligation to purchase anything through our links. You can always go directly to a retailer's website. Our goal is simply to help you find the best products at the best prices for your growing family.
Questions
If you have any questions about our affiliate relationships, please contact us at hello@bumpandbundle.com.